There are many advertising partners out there, and hundreds of advertising networks. Most tout themselves as able to uniquely deliver the same things: scale, reach, proprietary technology, number of publishers, targeting, a Comscore ranking or some combination of these.
Let's face it: delivering reach or scale is not all that unique. Having proprietary technology is meaningless if it doesn't work or doesn't help the client! And Comscore rankings have zero bearing on the effectiveness of one's marketing!
At Epic Direct, we want you to know what makes us different - and most importantly so successful. We call it the "Epic Advantage", and these are your 10 keys to "Winning The Web" with us:
Advertisers are assigned their own Account Manager who will work closely with them to optimize campaigns and report on results in a timely manner.
Our sheer volume of publishers (45,000+) happens to be more than any other network. But the quality of our publishers and selectivity we have in allowing publishers to work with us is the difference maker. Every day we turn down dozens of incoming applications due to our extremely stringent evaluation and background check process.
We utilize our proprietary technology and "Spider Tool" to give us, for example, an ability to proactively troll the internet looking for search term violations and off-brand display ad placements.
This is not only the division of our company that handles all our Compliance and Marketing Integrity functions, but it also describes how we are different. All of our proprietary technology tools help us understand the dynamic web marketplace - in real-time - better and more comprehensively than anyone.
In 2009, this team won "Marketing Team of the Year" at the American Business Awards, beating the likes of brand-name giants such as John Hancock and Cessna Aircraft. There's a reason for this: our team understands how to market for our advertisers to our publishers with truly powerful contests and incentives. Our creative team likewise has won numerous industry awards showcasing their ability to develop all types of effective banners, landing pages, flash pieces, mailers and the like for our clients.
Epic Direct has been profitable since inception in 2000. Our company revenues are well into the 9-figures. We're not going anywhere and we take a long-term focus with our client relationships.
Our star-studded legal team includes a former staffer from the New York Attorney General's office; a former cyber crime special agent for the FBI and director of security at MySpace; and an experienced and highly decorated General Counsel. This team takes the lead in ensuring all marketing on our network exceeds best practices.
Epic has insight and expertise into dozens of vertical channels. No matter what type of product or service you have, the Epic team can position it at the right price point to obtain maximum profitability to clients.
Our economic model works to our client's advantage. Advertisers only get charged when Epic generates an "action" (sale, subscription, etc). There are no up front costs or hidden fees. If we don't produce, you don't pay.
When working with Epic, Advertisers will notice that we are not passive. We actively pitch your campaigns to our top publishers through our team of 30+ in-house distribution managers, ensuring we're always delivering against your campaign objectives.
...Epic Direct Network: How the Web is Won
